PROFAS GmbH & Co. KG has developed into one of the leading and most innovative manufacturers of safety gloves in the world. Based in Lüneburg in the “high salary country” of Germany, the company has increased its staff numbers by almost 30% over the last three years alone, to 220 employees at present. “Our products are ‘Made in Germany’ and that is our unique selling point,” explains Franz Keller, Managing Director.
PROFAS supplies prominent manufacturers in the automotive, chemical, machining and electronics industries, as well as exporting its specialist gloves to more than 25 countries.
PROFAS regularly involves its customers and external partners from science and research in its innovation process. Internally, innovation management boasts a strong network between staff working in development, production, marketing and sales. Market launches are often accompanied by innovative marketing campaigns.
The innovative strength also convinced the TOP 100 jury. Professor Dr. Arnold Weissman, member of the TOP 100 jury comments: “From its location in Germany, PROFAS has established a leading international position and the company is the ‘hidden champion’ of the safety gloves industry. This feat is all the more remarkable because the main competitors manufacture in Asia and many customers consider safety gloves to be standard or disposable products and therefore commonly base their decisions on price rather than quality. In this market environment, PROFAS successfully brought quality considerations to the fore with well-structured innovation processes, many product innovations and intelligent innovation marketing. As a result, it was able to convince customers of the value that ‘Made in Germany’ offers.”
Franz Keller comments: “The victory in the TOP 100 innovation competition confirms that our ‘Made in Germany’ innovations even pass the test in front of a highly-qualified jury. This position on the winner’s podium will continue to motivate us to achieve great successes in line with our vision ‘Value follows innovation’”.
Stefan Brück, CEO of the uvex safety group, is delighted with this success: “Time and again, our practice-oriented solutions make us the preferred partner for reputed customers in many different industries. This independent recognition of our innovative strength is of course something very special.”
TOP 100 discovers and promotes small and medium-sized enterprises with outstanding innovative capabilities. The search is carried out by innovative experts at the Vienna University of Economics and Business. To be given the award, the company had to undergo a strict two-stage procedure using key aspects of innovation management to evaluate the innovative strength of candidates. Overall, more than 300 companies participated in TOP 100 this year.